When you launch your new business, one of the first platforms we are pushed towards is Instagram – and with good reason! The social media platform is home to a worldwide audience of billions (yes, billions!) so, it just makes sense to get your services out there.
But, when it comes to Instagram, some business owners choose to bring a social media manager (or SMM for short) to help gain growth and success, while they focus on the day-to-day running of the company.
Like every business, we have experts and we also have people “winging” it, and this is exactly the same with social media manager’s too. It’s essential to choose the right SMM for your brand and not fall into the trap of believing some of the instagram myths posted.
We’ve recently seen an influx of social media managers posting instagram myths that just aren’t true. This article may not be the usual tone, but it’’s time to debunk some of the Instagram myths that have been circulating in the digital realm.
So, let’s set the record straight and have a good laugh while we’re at it!
Instagram Myth 1: You Need to Post on Social Media Every Day
Ah, the pressure to churn out content daily! But here’s the reality check: quality always trumps quantity. While consistency is vital for maintaining an engaged audience, bombarding your followers with daily posts might do more harm than good.
Instead of racing against the clock to produce subpar content, focus on delivering valuable, entertaining, and meaningful posts that truly resonate with your audience.
Now, don’t get us wrong. This doesn’t mean posting just once a month. That’s a little too scarce. We recommend posting at least twice a week. This way, people see your brand as active and give fresh content for people to engage with.
Remember, it’s better to have a few high-quality posts per week than a flood of forgettable ones.
Instagram Myth 2: Your Follower Count Is Everything
One of the most common instagram myths! Sure, having a substantial follower count might stroke your ego, but is it truly indicative of your success? Not necessarily. The real magic lies in engagement. It’s better to have a smaller, engaged community that interacts with your content, rather than a massive following that’s eerily silent.
Authenticity and meaningful connections are the real gems of social media. So, let’s stop chasing numbers and start fostering relationships that matter.
And for the love of god – do NOT buy followers!
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Instagram Myth 3: There’s a Hack to Beating Instagram’s Algorithm
Ah, the elusive algorithm – often likened to a mythical creature that social media managers are desperate to tame. Think Loch Ness or Godzilla!
The truth is, there’s no “one-size-fits-all” hack to beat the system. Instagram’s algorithm is a complex puzzle influenced by various factors like engagement, relevance, and timeliness.
While certain strategies might yield short-term gains, the long-term success of your account hinges on consistently delivering content that resonates with your audience.
Sorry, folks, but there’s no magic potion here—just good ol’ genuine content. So, if a SMM boasts on knowing how to beat the system, run a mile!
Instagram Myth 4: Using Trending Audio on Your Reel Will Make It Viral
Picture this: you’ve jumped on a trend by using the hottest audio clip, and you’re ready for your reel to go viral. But wait, why hasn’t the world discovered your masterpiece yet? Because viral success isn’t as simple as hopping on a trend.
While using trending audio can catch some attention, it’s not a guaranteed ticket to the viral train. What truly matters is your creativity, storytelling, and the value you add to the trend.
So, go ahead and ride the trend wave, but don’t forget to add your unique flair! And remember, there are no guarantees on instagram.
Other Social Media Manager Red Flags
As you navigate the Instagram waters, keep an eye out for these red flags:
- Not posting as often as they tell you to: We are often seeing posts from Social Media Managers, talking about posting daily. But, one quick look on their profile and they don’t practise what they preach!
- Obsessive Follower Counting: Some Social Media Managers play on the emotion of trying to get more followers. This is a red flag. A real SMM will tell you the following isn’t important, it’s the quality of your audience.
- Sketchy “Hacks”: If it sounds too good to be true, it probably is.
Remember, with Instagram’s ever-changing algorithm, it’s all about trial and error. What works today might not work tomorrow, and that’s perfectly okay!
Embrace the journey of discovering what resonates with your unique audience. At the end of the day, authenticity, creativity, and genuine interactions will always be the real keys to Instagram success.
Always remember that 100 followers, who are your target audience and likely to buy from you, are much more valuable than having 1,000 followers from around the world who wouldn’t buy from you in a month of sundays!
Instagram myths will always be around. Just remember – keep smiling, keep experimenting, and keep those posts rolling (but not too often)!
Happy ‘gramming! 📸✨
If you need any HONEST instagram help, take a look at our instagram management packages.
